About Katherine Chalmers

Katherine-Chalmers_226Katherine Chalmers is a fourth-generation female entrepreneur with a passion for innovative technology and an addiction to growth hacking for fast-paced startups.  She’s spent the past 15 years building marketing programs and organizations for business to business tech companies.

What I do

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In addition to running my own startup, I do consulting and growth hacking for other growing companies.  Plus I teach marketing and technology classes, write about marketing, and mentor junior marketers and beginning entrepreneurs.

Recent Posts

Why Amazon’s best customers won’t mind a price hike for Prime

At some point almost every company faces a major price change decision. Here’s why the Amazon Prime price hike won’t be a repeat of the Netflix pricing disaster.

The Consumerization of B2B IT

My friend Graham Gillen has written an excellent article over at Pragmatic Marketing about how the consumer te…

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Craigslist Jobs: How to Stand Out

Recently my company posted a freelance project on Craig’s List. It’s not a very exciting opportuni…

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"Great Enthusiasms"

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.
– Theodore Roosevelt