Data cleaning sucks. But taking the time to clean your marketing data and update your marketing segmentation codes a couple of times a year really pays off.
I just finished a new video with a 10-minute introduction to my marketing data cleaning process. Since I hate cleaning data, I developed the process for using Microsoft Excel to semi-automate the process. So I enjoy the benefits of clean marketing data without spending too much time on tedious data cleaning.
Instructions are included in a new ebook from ChickBiz publishing called Double the Value of Your Marketing Data. In addition to detailed instructions for the cleaning process, the ebook offers tips for marketing data management, recommendations for capturing marketing data from a variety of sources, and coding techniques for effective lead nurturing and segmentation.
Here’s the free video.
