Great Enthusiasms

Kath Chalmers’ musings on business, marketing, and other fun things in life

Month: February 2010

Marketing Data Planning: Define Your Customers and Target Markets

Who are your target customers? Of course, you should already have this well defined in your strategic marketing plan, but it is good to review as you begin planning your data strategy. Before you can make good decisions about your marketing data, you need to have a good idea of who your ideal customers are, …

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The Direct Bottom Line Impact of Good Marketing Data

Suppose your job depended on filling a large bathtub with water using only a cup and water from the sink across the bathroom. Easy with some work, right? Well, maybe not. How easy would it be if you had to not only fill the tub, but also maintain the water level consistently every month and …

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