How to Write a Customer Case Study
Storytelling is central to the human experience. A well-crafted customer story is one of the most powerful tools in your marketing portfolio.
Take Control of Your Website
It’s easier than ever to take control of your company’s website and build it yourself with today’s modern tools.
25 Years of Doing Work I Love
Marketing technology and enterprise software has been a blast for the past 25 years. Here’s how I found a career I loved when Plan A fell apart.
Do You Need a Website Redesign?
How well is your website serving your sales and marketing initiatives? Here are some factors to consider.
Why Your DevOps Team Should NOT Build Your Website
Why do you need a marketing agency to develop your web presence when your programmers and UI designer already know html? If your company is pre-launch, having your development team whip together a basic site is probably fine. But modern marketing programs are very web intensive and have specific functionality requirements. Diverting your development team for building web pages for …
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How to Organize Your Marketing Files
Disorganized marketing files are epidemic among rapidly growing companies (and many big ones too). Here how to organize your files before the chaos bites you in the ass.
Why Amazon’s best customers won’t mind a price hike for Prime
At some point almost every company faces a major price change decision. Here’s why the Amazon Prime price hike won’t be a repeat of the Netflix pricing disaster.
The Consumerization of B2B IT
My friend Graham Gillen has written an excellent article over at Pragmatic Marketing about how the consumer technology buying experience spills over to corporate purchases and what that means for product marketers. It’s spot on and definitely worth a read. Graham explains, “This spillover of the consumer buying and using experience into what people will …
Craigslist Jobs: How to Stand Out
Recently my company posted a freelance project on Craig’s List. It’s not a very exciting opportunity – just basic data entry work 5-10 hours per week. The work is simple, repetitive and the pay isn’t great, but to compensate we are allowing a totally flexible work option. The person must be local because we need …
The Four Cs of Good Marketing Data: Capture, Code, Clean, Connect
If you want to double the value of your marketing data, there are four key processes you will want to optimize: 1) capturing leads and prospect data, 2) coding effectively, 3) cleaning and organizing your data, and 4) connecting with prospects regularly. Within this overall framework, your selling cycle, marketing strategy and marketing processes should …
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