Selecting Your Web Development Team: the Skill Sets You’ll Need

March 13, 2009

<p>How do you know which Web developer to hire when there are so many options?  Do you need a marketing consultant or graphic artist who knows how to program HTML or a programmer who can do some graphic art? The first step in selecting a vendor to develop your Web site is to decide what [...]

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Selecting Your Web Development Team: the Skill Sets You’ll Need

March 22, 2008

How do you know which Web developer to hire when there are so many options? Do you need a marketing consultant or graphic artist who knows how to program HTML or a programmer who can do some graphic art? The first step in selecting a vendor to develop your Web site is to decide what [...]

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Please, sir, I want some more

February 24, 2008

Over the years I’ve watched an interesting—if frustrating—scenario play out at numerous companies. Maybe you’ve seen it too? First, you take a talented, very hardworking woman who’s stretched almost to a breaking point by trying to do far more than humanly possible with very limited budget and resources. She works her butt off, accomplishes miracles [...]

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Four Ways to Maximize Your Trade Show Investment

September 17, 2007

Exhibiting at trade shows and conferences can involve a huge investment—of both human and financial resources. Regardless of how simple or elaborate your display, a little pre-show preparation can make a big difference in the number and quality of the leads you collect. Here are four pre-show efforts that yield big lead dividends: <!–more–> <strong>1) [...]

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Bootstrapping Your Public Relations Program

August 16, 2007

When cash is tight and the burn rate is keeping the CFO awake at night, many companies start their belt tightening by eliminating their public relations program. Since PR efforts do not translate into immediate sales leads and publication lead times can be as long as 4-6 months, many startup executives mistakenly believe that eliminating [...]

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