Speaking

I love to share what I’ve learned about marketing and building businesses with people who are building interesting companies. I’m first and foremost a businesswoman – not a guru, not a motivational speaker, not an ivory tower theorist. My presentations generally start with a strategic overview and then dive into practical information for getting results amid real world challenges.

Here are a few of the seminar topics I’ve covered:

Getting Started with Marketing Automation
Are you considering a new marketing automation system, but aren’t sure how to plan your implementation or how to maximize the system’s value in your marketing programs? What does a marketing team need to know when dealing with these technologies? Leverage my experience and expertise with an educational brainstorming session geared to your market, data and sales cycle.

Double the Value of Your Marketing Data
SiriusDecisions estimates that companies can generate nearly 70% more revenue simply by improving the quality of their marketing data. More leads get qualified and faster, sales follow up rates increase, more sales are closed. Incremental improvements add up fast. Learn how to capture, clean, and organize marketing data for better segmentation, more effective nurturing, and higher response rates.

Planning Your Web Application (for Non-Technical Managers)
Gain insight into the web application development process before you begin building the product. Learn tips for better preparation and project management and pitfalls to avoid.

Create Awesome Brochures
Develop effective marketing brochures that capture your readers’ attention and focus on the important elements that make the publication successful. Learn the design, writing, budgeting aspects of brochure design, including the importance of paper, ink, quantity, and quality.

Big Business Websites for Small Business Budgets
Need a great Web site, but don’t have a Fortune 500 budget? Learn tips and techniques for building great Web sites and marketing programs on a tight budget. Whether you plan to build your site in-house or hire outside experts, this seminar will help you understand the process, ask the right questions, and get the best Web site for your budget.

Building a Great Personal Website
Whether you’re looking for a job or simply want to manage your career more proactively, having a great personal website to highlight your skills and credentials is important in the current economy. This seminar will walk through the steps that go into creating a personal branding message, how to translate that messaging into a terrific website, and how to extend your brand via social media – without spending a fortune.

Business Forecasting & Planning for Fun (Even if You’re NOT an Accountant)
Building the financial model for your business plan is one of the most important exercises an entrepreneur can undertake. The exercise of building a financial model from the bottom up forces you to think through every aspect of your business. And it’s easier than you think! This seminar will teach you how.

Effective Market Validation Research You Can Afford
One of the most important steps toward success that entrepreneurs can take is thoroughly understanding and researching their target markets. Thorough market validation research significantly strengthens your business plan and can prevent costly mistakes such as unnecessary development and misguided marketing campaigns. This class will teach entrepreneurs and small business owners how to conduct effective market research without spending a fortune.